We believe in a world where sport can be used as a medium and process to pursue health, happiness, and both personal and professional success.
We aim to support athletes at all stages in these pursuits by applying performance principles to foster understanding and change in clients' mindsets, lifestyles, and environments.
Always learning, and constantly improving to serve our vision and mission better.
Our work is our craft. We take pride in the quality and delivery of what we do.
We value the bonds we have in this process.
What clients are saying about JBFS
From my experience, two things that really jump out to me are self-awareness and enjoyment. I think Jason really tries to make us understand what we’re doing with each and how that impacts our race strategy and technique. He does it in a way with jokes and a level of enjoyment that makes that whole practice atmosphere so much more enjoyable. ”
Jason’s coaching philosophy about encouraging people to set goals both athletically and non athletically constantly. Moreover, embracing the fact that athletic life and nonathletic life are intertwined. It’s about the journey! "
I have to say when it comes to both the approach to the physical parts of coaching and the atmosphere Jason creates, he is one of my favourite coaches I’ve ever had. "